Mailchimp found that senders who segmented their emails saw 100. Mailchimp and Sendinblue are both all-in-one email marketing platforms. Number: Contacts can provide number-based responses, such as age or ID number. You can also access free video lessons on their online academy. The main highlight of Mailchimp is its mailing list software that let you segment your list with precision. With the right kind of data, you can create hyper-targeted segments of your. If you’re on a Mailchimp Premium plan you get more segmentation options however the segmentation options available in all other plans make for very effective targeting. Mailchimp Alternative - AWeber. For this example, I’m looking for members of my mailing list that are interested in influencer marketing. Constant Contact – Excellent customer support. Smart marketers know the value of email list segmentation, but many need help to use it effectively. For example, say a new user — let’s call him Doug — has just signed up. As is the case with Mailchimp’s newsletters, emails sent with Aweber feature advertising — but the branding on show is more subtle. Wix’s features may be good enough if you’re just starting out with your side business. The categorization techniques and methodology will vary based on the individual needs of your business. Each group is made up of a “group category” with individual options (called “group names”) for different types of subscribers in the category. However, if you’re looking to scale your email marketing, Mailchimp may be a better choice. Snap is an interesting app that allows you to snap a photo, turn it into a campaign, and send it to a select few or an entire list. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. Audience Segmentation. Constant Contact is a perfect Mailchimp alternative for WordPress because it works with all popular WordPress plugins like OptinMonster, WPForms, and more. . 2. Build a pop-up form in 3 steps. The software offers many unique features, making it a powerful tool for. Mailchimp is an easy drag-and-drop email builder with auto-responders, contact segmentation, and simple analytic features. Segmented email campaigns also had lower unsubscribe rates and lower bounce rates than non-segmented email campaigns. Click Create regular segment. And while Constant Contact offers contact list management features and email list segmentation, Mailchimp gives all users—even those with Free accounts—access to a larger selection of Marketing CRM tools at no additional cost. GetResponse (Best All-in. Email isn't batch-and-blast, at least not if you're doing it right. Email list segmentation can improve your conversion rate. Contacts serve as the broader audience, while subscribers are the. Brevo (formerly Sendinblue) Starting from November 1st, 2023. Constant Contact is a perfect Mailchimp alternative for WordPress because it works with all popular WordPress plugins like OptinMonster, WPForms, and more. Convert them to customers by showcasing product benefits. Stay relevant with precise audience segmentation that can be applied to multiple marketing channels, like websites and landing pages—both of which Klaviyo doesn't offer. Activate the Gravity Forms Mailchimp Add-On. AWeber is a great alternative if you're using a lot of different tools and are looking for a platform that can integrate them easily. Send a welcome message to introduce new signups and customers to your brand, or a related product recommendation for a recent buyer. Mailchimp – Best For A/B Testing Multiple Elements. It then jumps to 5,000 and then 10,000, expanding by 10,000 until you hit the 50,000 tier. AWeber best for small business customer support. By using custom form fields, you can build customer segments and tailor your content and marketing campaigns to appeal to subscribed contacts. Overview: Top Mailchimp alternatives. ActiveCampaign helps eCommerce businesses send newsletters easily and plan a complicated sales funnel, making it one of the best alternative to Mailchimp. Both Omnisend and Mailchimp offer segmentation based on: Profile data: language, location, age, income, gender, education, occupation etc. MailChimp offers a free plan (the monthly limit is up to 10,000 emails). Mailjet is an easy-to-use platform for designing, sending, and monitoring email newsletters and automated email campaigns. Get started to see how Mailchimp can supercharge your growth for less. 4. Constant Contact – A No-Frills Email Marketing Service. The package lets you contact 10,000. Get a-moo-zing tips to level up your business knowledge today! 9 Mailchimp Alternatives For 2024 [Pricing & Feature] 4. Statistically speaking, segmented campaigns average 46% higher open rates, and segmented, targeted, and personalized emails generate 58% of all revenue. Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. The platform offers a lightweight, user-friendly interface that meets the needs of both big business and “mom and pop” operations. When selecting who to send the campaign click the audience that is synced with Ticketsolve and then expand the Segment or Tag dropdown. Limited list segmentation: Users can only create up to five active lists and 1,000 static. 2. Below the API Key field, click on Get your API key here. ConvertKit is one of the best Mailchimp alternatives for content creators and bloggers. Only a free trial is available. This integration also allows you to. Additionally, AWeber’s free plan allows you to send 3,000 emails per month, while Mailchimp allows you to send 1,000. SendGrid focuses more on high-volume sending (especially transactional sends) and email deliverability for the tech-forward crowd. Once you've obtained your API key from Mailchimp, head over to Klaviyo. For instance, one case study from Sendlane describes how multi-platform entertainment Skybound improved conversions via email segmentation. SendGrid. You can segment your contacts based on group data, campaign activity, purchase activity, and more. Moosend – Best For Effortless Campaign Creation. You can select from 10 filters, such as first name, subscription date, distance from a city, or build a custom field. 5) Better TrackingMailchimp offers a Free plan for up to 500 contacts with 1,000 email sends per month and three paid plans. Drip: Best for e-commerce. Mailchimp will send an activation email to connect your email address to your account. Here are the top segment options in. Email automation workflows. Use List Views ; A third option is using CRM Checkboxes on your records to control which Mailchimp Groups your records are added to under the “Group Category”. Limited list segmentation: Users can only create up to five active lists and 1,000 static. Learn more now. Learn how What's new in. Grow your Mailchimp audience by offering a special download to new contacts. Click Audience, then click Signup forms. Flodesk – ideal for entrepreneurs and small businesses focused on ease-of-use and strong aesthetics ( try for free !) MailerLite – great for micro-businesses who want to get their foot in the door. With Mailchimp, you can use audience and contact information to target and filter contacts into segments. First on our list of Mailchimp competitors is ActiveCampaign. Constant Contact is arguably the best direct MailChimp alternative that you can choose. When data for potential and existing customers is collected and stored in a CRM system, tracking information across every touchpoint in a customer's journey. 99 a month for 30,000 contacts, while MailChimp’s Premium plan costs $530 for the same number of contacts. Try creating a segment for those who open less than 10% of your emails and experiment in a couple of ways—try sending more emails to get them involved, or fewer to avoid being annoying. Mailchimp; EmailOctopus; Campaign Monitor; 1. Yes, the best Mailchimp alternatives, including Sendinblue, GetResponse, EngageBay, Aweber, Constant Contact, Omnisend, ConvertKit, Drip, MailerLite, and Pabbly Email Marketing, offer a range of cost-effective pricing plans suitable for small and big businesses. There are best practices for having a clean, useful list in Mailchimp, and to do that, it’s useful to understand some of the terminology behind the list. To make it a little less daunting, this post shows you 14 quick email marketing segmentation tactics that you can start using today. With MailerLite’s freemium plan, you can reach 1,000. ActiveCampaign. Segmentation. The campaign builder has different sections where you'll choose recipients, set up campaign information, choose a template. On the other hand, MailChimp’s pricing is quite low at the beginning but shoots up as your contact list grows. #6. 1. From here, you can either create a new segment or choose an existing segment to edit. While segmenting isn’t necessary for every campaign, it can significantly increase 2 important. Although it offers decent reporting, it doesn’t have advanced reporting, advanced list segmentation and automation, spam testing and CRM. Not so good for list segmentation, and paid plans get pricey quickly. Customer Email Lists from Ticketsolve are saved in Mailchimp as a Tag. Klaviyo — focused on Shopify sellers. Mailchimp’s powerful list segmentation features are based on machine-learning algorithms that predict, for example, the likelihood of a new purchase based on a customer’s previous actions. Emma offers their digital marketing platform starting with the PRO plan at $89/month – perfect for small businesses who want to do email marketing right the first time. To explore these contexts, try using the SWOT and PESTLE formulas. Why Email Segmentation Matters For Campaigns. In this video, I show you how to create a Mailchimp segment. List segmentation will help you send more relevant messages to your subscribers based on their interests or activities. Automatic Contact Export (Core and Pro): Every night, a list of new email addresses from OpenTable diners will be automatically imported into Mailchimp. Take Ferguson Enterprises, an $11 billion plumbing and PVF distributor, for example. Pricing: Free up to 2,000 subscribers; Essentials from $9. Misconception #1: You have to start from scratch with segmentation. Another one of the best Mailchimp alternatives is MailerLite, an email marketing tool with numerous features to boost your email marketing campaigns. Using the segmentation tool of Mailchimp you can send the right message to the right set of audiences without spamming them with unwanted messages. Purchase behavior-specific segmentation involves separating customers or subscribers based on their behaviors. 4. Learn how to scrub your email list. Tags would allow for effective segmentation, and all the fun, yummy stuff that comes with that. Included. While segmenting isn’t necessary for every campaign, it can significantly increase 2 important campaign. 6. Not included. Next, choose Manage Audience and then Segments. A few years ago, they shared how improving their email campaigns resulted in a significant increase in sales. Understanding Advanced Segmentation Logic. Mailchimp would bill you as having 1,500 people in your list. Click Create a Key, then copy the key. Mailchimp Segments. As a marketer, you can use these lists to put together a one of a kind, personalized email send to delight your leads and customers. Click the Audience drop-down, then choose the audience that contains the segment you want to send to. 3. Brevo affordable email marketing, automation, and CRM. Automatic Contact Export (Core and Pro): Every night, a list of new email addresses from OpenTable diners will be automatically imported into Mailchimp. Mailchimp's customer segmentation tools let you filter and target your audiences however you need to. 2. Users can master list management, create landing pages and track real-time performance through Moosend. Then you can benefit from the insights we provide for you, like patterns in your data and pre-built segments. To enable the Checkbox Feature use the Segmentation area and choose it. Creating Segments in a Mailchimp List is a great way to filter out your audience list based on similar data to then send emails, postcards, or create Facebook. Click Add Integrations and search for Mailchimp. For example, the Essentials plan, which is the least. Customer. It looks like this is possible in the docs, but I've tried every permutation I can think of. Subscribers are active members who voluntarily signed up to receive your emails. Campaign Monitor also has tools for analytics, A/B testings, RSS email, list segmentation, auto-response, etc. Personalization is what makes email marketing effective. Click the “Create. With billions of daily email users worldwide, email marketing continues to be a widely utilized and highly effective digital marketing channel. AWeber. Transactional emails, also known as “triggered emails,” are one-to-one messages sent when a specific action occurs or a request is made from the contact. Just by bringing your contact data into Mailchimp, you gain access to pre-built segments, or ready-made filters that help you make sense of (and use) patterns in your data. Some email marketing segmentation stats: Marketers found a 760% increase in email revenue from segmented campaigns (DMA). About Premium About. All Reports endpoints are read-only. For example, research by MailChimp shows that segmented emails have a 14% higher open rate than non-segmented emails across the board, as well as a 100% higher CTR. A step trigger in a Customer Journey. Click the Email drop-down, then click Regular. Let's take a look at how using your Salesforce Campaigns to create. Bonus: WPBeginner users can use our Constant Contact coupon code and get 20% off. MailChimp offers both email templates and the ability to create your emails from scratch. Click Connect to Mailchimp and follow the instructions to sync your accounts. config(). We’ll provide a url during the process that includes the {journey_id} and {step_id}. See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly. Moosend — Excellent analytics for retailers. io. In the Add a field section, select a field type. Re-engage lapsed customers. Mailchimp's segmentation tool helps you build your own e-commerce segments with a variety of conditions. ". The team is constantly updating its knowledge base and constantly releasing new guides and. For our next email, we decided to spotlight our new BAGGU tote using a woman’s image. ConvertKit. ⭐⭐⭐⭐ Segment in lists and groups and add tags; target each with campaigns and automationMailchimp. 31% more opens than senders who did not use segmentation. The subgroups can be based on demographics such as geographic location, gender identity, age, ethnicity, income, or level of formal education. 79% higher clicks than non-segmented. Click the Send to drop-down, then choose a saved or pre-built segment. 4. ActiveCampaign. Considering that Mailchimp’s pricing is based on the number of contacts you have, this can make a significant difference to your monthly. Create a segment. Each of these platforms offer powerful. Tags would make you a cup of coffee and give you. Mailjet – Best For Collaboration With Teammates. Generate your API key. According to a survey by Mailchimp, segmented personalized campaigns achieve a remarkable increase of 100. MailerLite – Best For Selling Digital Products. Cost: $11+ (Free plan available) The last item we’ll cover on this list of the best email blast software of 2023 is Mailchimp. To create a regular email, follow these steps. for 5,001-10,000 subscribers Constant Contact charges you $95/month on the basic plan and $125/month on the Email Plus plan. You'll get access to all the essential marketing features to grow your small business, like segmentation, tags, surveys, behavioral targeting, templates, landing pages, pop-up forms, single-step automation. The platform also works out to be a much cheaper Constant Contact alternative as your subscriber list grows. Yes – forever free plan. Campaign Manager. MailerLite — a light solution. If you need any design tips or best practices, we’ve got you covered. This helps you to reach out to a group of people who show interest in selected topics without agitating other subscribers who do not have an interest in them. Navigate to the API Keys section of your Mailchimp account. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with. Easy for beginners, powerful for sophisticated marketers. Then, go to Forms > Settings > Mailchimp. There are many tools and platforms that can help you segment and personalize your email list for leads, such as HubSpot, Mailchimp, and ActiveCampaign. Bottom Line: Mailchimp is built for every marketer -- from novice to advanced. Drag and drop email editor helps create customized email templates; List segmentation helps you send targeted and personalized emails; Data analytics helps track campaign performance list segmentation other features; Mailchimp: Free up to 2,000 subscribers (only one audience) drip campaigns, welcome emails, and more : advanced - segment lists by location, behavior, etc : behavioral targeting, custom domains: Squarespace: $7/mo ($5/mo annually) 6 great basic options: none: integrates with your Squarespace site Mailchimp. ConvertKit vs Mailchimp: Segmentation Comparison Segmentation Comparison ConvertKit Segmentation. O ur favorite email marketing platforms for 2023 are: Constant Contact — Best overall. Both platforms allow you to segment your subscriber lists. On top of that, the company. Choose your product and target market. Navigate to Emails & Actions > add new Mailchimp action > select the Mailchimp list (If you don’t see any, click the Refresh button). 95 percent higher than non-segmented campaigns. Vendor purchased. Industry studies show that segmentation can help boost opens and clicks. Some examples of email marketing segmentation for nonprofits include: 1. Head over to Mailchimp and get your campaign set up. After you connect your store to Mailchimp and turn on e-commerce tracking, you may want to target contacts who made certain purchases. Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. 1. Segmentation allows you to segment your contact list based on purchase history, website interaction, etc. How Mailchimp integrates with OpenTable. A single audience simplifies sending. To create a segment, we first need to add our subscribers. Purchase behavior-specific segmentation involves separating customers or subscribers based on their behaviors. This free plan has limited features, though. Mailchimp – Solid segmentation and A/B testing options. With plans starting at $20 a month, Constant Contact is also one of the most affordable email marketing solutions on. Both Omnisend and Mailchimp offer segmentation based on: Profile data: language, location, age, income, gender, education, occupation etc. Hold a. . Up to 4x more orders through users' connected stores versus when they used bulk emails. Mailchimp’s audience management feature also includes segmentation options, allowing businesses to group subscribers based on certain criteria. 4. 0/lists/ {list_id}/segments/ {static_segment_id}/members with a member, you can get the format for that from the schema or take a look at an existing static segment and use that as an example. While I cannot imagine ever exceeding this number I have decided to use tags for my segmentation and so I copy group information into tags. Mailchimp. Benchmark Email Marketing: Best for Ease of Use. Using MailChimp API V3. In this video, I show you how to create a Mailchimp segment. I also talk about what segments are and how you can use them to organize your Mailchimp list. HubSpot – Best for automated email marketing. 1. 1. Free Account. Persuade them to install your app and start shopping. A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections. Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. MailChimp List Management . Pricing: Lifetime plan starting at $49 for 5000 subscribers; get lifetime access to. Segmentation enables you to arrange and tag customer information as per the specific criteria. The first step to segmenting in. 1 or 1,000,000+ Salesforce Campaigns/List Views/Segments sync for Mailchimp Audience segmentation; Sync 1 - 1,000,000+ Campaign metrics such as opens, clicks, bounces, and links clicked from Mailchimp back to Salesforce; Sync on Demand is included for easy testing of your integration scenarios; Scheduling of a Set-Up is available on Free Trial. Get 1 personalized consultation to help send your first email, segment audiences, set up automations, sync integrations, and more. Uploading and copy-pasting them is also an option if you have CSVs or. Mailchimp is probably for you if you need a. Review. Open and click-through-rates. Our email A/B testing tools allow you to test subject lines, from names, content, and send times, and each. Gingiber first used this segmentation strategy leading up to the 2016 holiday season, and found that sending promotional emails to their most engaged customers a week before Black Friday led directly to increased sales over the holiday weekend. These days, they offer a full range of email marketing services for all types of businesses. It is an email marketing software that helps you build smart email campaigns to drive revenue. By organizing, filtering, and analyzing customer. CJB only available on paid plans. Mailchimp – Best for Creatives. 3. 5. MailChimp is feature-rich. Mailchimp's campaign and automation reports analyze clicks, opens, subscribers' social activity, e-commerce data, and more. This metric is commonly used to determine the results of display ad and. A couple things that can be improved by MailChimp, list segmentation and usability with different forms of Microsoft Outlook. According to research by Mailchimp, list segmentation has an incredible effect on overall email marketing engagement and keeps your lists healthy, wealthy, and wise. If you don't have a list of contacts yet, Mailchimp has you covered! You can capture leads via signup forms with prefab formatting. So if you want to find data and facts on: Email marketing. In this article, you'll learn about. With the behavioral marketing tool in Mailchimp, you can automate targeted messages in response to specific actions. Your email marketing schedule will depend on your industry, the types of content you send (content marketing strategy), and your sending frequency. AWeber — simple and robust solution. 2. Click the Email drop-down, then click Regular. Use List Views ; A third option is using CRM Checkboxes on your records to control which Mailchimp Groups your records are added to under the “Group Category” function in Mailchimp. Features and functionality vary by plan. You’ll then be asked to enter your Mailchimp API key and to choose a Connection Name. Full review: Very easy. This feature can be built using purchase history, website. – Best for flexible automation and segmentation. These advanced segments are highly customizable, so it might take some time to master their logic and filtering settings. The lowest CTR of any industry is the restaurant industry, with 1. Based on user reviews, pricing, and features, the best Mailchimp alternatives are: Omnisend — Better for ecommerce businesses. Not included. Click Audience, then click Segments. Additionally, the research from Campaign Monitor shows that marketers that have adopted segmentation noted a 760. True to its origins, Mailchimp software includes robust email marketing features, such as email templates, email scheduling, A/B testing, automated customer journeys and list segmentation in all. Not so good for list segmentation, and paid plans get pricey quickly. Constant Contact and Intuit Mailchimp are two of the best-known email marketing solutions on the market today. Then, create your content for each segment based on their needs, interests, and goals. It has an interactive and easy to use interface with drag-drop functionality and free services for small businesses. List segmentation could be made simpler with greater list combination while my organization ran into several issues with Outlook 2010 and 2013. Automated sales alerts and tasks. . Using a one-click segmentation email, they sorted their customers into 14 different types. Skip to main content. The email builder is perfect for beginners, and the paid email templates look good. Mailchimp has three plans that you have to pay for, with the total cost of each one varying according to the number of contacts you have. Salesforce CRM. Full review: Excellent email builder – fast and. SendGrid. From posting your newsletters on social media to replicating mailing lists or capturing customers as new subscribers, you'll find a wealth of pre-made solutions (Zaps) for any given use-case or create your own. Create a simple segment. Mailchimp — Popular mailing list service with access to multivariate testing, letting you test up to eight versions of the same email. This strategy classifies and categorizes customers depending on the benefits they want to get out of your offering. email list segmentation, features tailored to ecommerce businesses, and many integrations, including WordPress, Shopify, QuickBooks, and Salesforce. So, ya know, segmentation works. With Mailchimp, businesses can import subscriber lists, add subscribers manually, or allow subscribers to opt-in to their list via a sign-up form. Copy Article URL. It provides easy-to-use email templates, list segmentation, automated email campaigns, A/B testing, and detailed analytics. Predictive Segmentation. 4. Mailchimp is undoubtedly one of the best free email marketing tools in the business. Mailchimp is one of the most popular email marketing platforms in the world. Relevance however means you need to know the differences between individuals… and store that information (and. Here is a simple step-by-step guide as to how to import your subscribers to your MailChimp list. – Basic Segmentation – 900+ responsive times – Geolocation optimization – User management: Mailchimp: Multivariate testing: $13/month. These segments can be based on interest groups, demographic data, e-commerce activity, and other subscriber data. The app includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing—all in its free plan. Campaign Monitor – best for experienced marketers looking for detailed data analysis. To find your API key, click the Get Mailchimp API Key button. Test 3. Mailchimp transactional email is a delivery API, or application programming interface, that can deliver transactional emails to customers without you overseeing the process. Mailchimp offers a lot of segmenting options, so you can make the most out of your audience. However, this can quickly become quite confusing and messy. test, }, settings: { subject_line. So groups help you figure out who your audience is on your list, and segments help target them based on how they behave, so you can send them better and more targeted emails. This updated article demonstrates how easy it is to integrate your landing page to your MailChimp account with improved segmentation and list building. See full list on mailchimp. Fifth in our list of Mailchimp alternatives is AWeber. The top reviewer of MailChimp writes "Great templates, easy to configure and offers A/B testing functionality". Plus, you get access to features such as What You See Is What You Get (WYSIWYG) editor, subscriber profiles, third-party integrations, analytics, sending plain text emails, list segmentation,. ”. Learn why email list segmentation is important for your email campaigns. Mailchimp is a top email marketing platform, but that doesn’t mean it's right for every business. Brevo (formerly Sendinblue) – Best Mass Email Service with SMS. It offers a wide array of email templates (even for its base packages), and it’s incredibly easy to use. When you connect your other platforms with the Mailchimp API, you’ll be able to automatically pull any information you’d like into Mailchimp’s Marketing CRM and tag all of. CRM marketing software is used to organize and analyze customer data, with the goal of better understanding a company’s audience and improving the customer experience. ConvertKit — for content creators. Ease of use. Mailchimp is one of the most popular platforms for sending and monitoring email campaigns. Having an infinitely extendable platform has its perks. Regular email cleaning benefits your email marketing strategy and can improve metrics like conversion and open rates. Pricing starts at $20/month, giving you access to custom branding, A/B Testing, and more for 500. You can segment your contacts based on group data, campaign activity, purchase activity, and more. The software is relatively easy to use with easy navigation tools, a fast and simple editor, customization tool, and a wide range of templates to choose from. Mailchimp’s pricing starts with the Standard Plan, costing $20/month for 500 subscribers. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Click Create New Key and give it a descriptive name that will remind you which application it’s used for. And with Mailchimp’s list segmentation tools, he’s able to send personalized campaigns to customers based on geolocation or signup source: whether they filled out a pop-up form online or subscribed in. Best two-way data sync features: Freshsales. It's a top Mailchimp competitor that comes with features like marketing automation, list management, segmentation, and personalization. Send to Groups in Your Audience. I created automations to copy the group information into a tag. CRM software or technology is a tool or system of tools that help businesses aggregate, organize, and analyze customer information data to better manage relationships with customers. Segmentation: The key to Mailchimp Success Audiences, Groups & Tags – How you should segment your database in Mailchimp. Audience Segmentation. It is popular because of its affordability and ease of use. What’s more, segmentation can also be a way to reduce your unsubscribe rate. Click your account name in the lower left, then select the Integrations tab. Use your visitor data to create automated flows that work around the clock to engage your customers where they are and help generate revenue. Let’s say you have a list that has people that live in different locations. To link your Mailchimp account, hover your mouse over the Mailchimp icon and click Connect . List segmentation is very important in terms of revenue. These advanced segments are highly customizable, so it might take some time to master their logic and filtering settings. 34. Mailchimp can next push custom messages to customers in Salesforce via messages depending on the selected audience. To start with email list segmentation, let’s first talk about hygiene. Deliverability. Segmentation in Mailchimp allows you to segment data based on user behavior, insights, and interest to add a personalized touch to target the right set of audience. Whether you are looking for a Mailchimp alternative or something even better or cheaper, this list of Mailchimp competitors has you covered. Segmentation of your email list can also be quite tricky in Mailchimp. Mailchimp.